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1. Scope and definitions

This policy applies to personal data you provide through the HardwareAtlas website and related services (including all language versions) or that we collect.

“Personal data” means data that directly or indirectly identifies a natural person, such as name, email, IP address or device identifier.

“Platform” means the HardwareAtlas website, its subdomains and the product catalogue, search, encyclopedia and related services we provide.

2. Categories and sources of personal data

We may collect:

(a) Data you provide voluntarily (e.g. name, email, company name, enquiry content via contact forms or customer service).

(b) Data generated automatically when you use the Platform (e.g. IP address, browser type and version, operating system, visit time, page path, referrer URL, device identifier). Such data may be anonymised or de-identified.

(c) Data obtained via cookies and similar technologies (e.g. preferences, language choice, session identifier). See Section 5.

Product catalogue content displayed on the Platform is provided by partner suppliers or public sources and is not your personal data.

3. Purposes and use

We collect and use personal data to:

(a) Provide, operate and improve the Platform (search, catalogue, multilingual content and user experience).

(b) Analyse anonymised usage and search behaviour to improve content and strategy for the global industrial hardware market.

(c) Respond to your enquiries and feedback.

(d) Comply with legal obligations, regulatory requests or for legal claims and dispute resolution.

(e) Other specific purposes with your consent.

We use your data only as necessary for these purposes and do not use it for marketing inconsistent with them unless you consent.

4. Storage, transfer and security

Your data may be stored on servers used by us or our service providers, including in regions outside your country. We use industry-standard technical and organisational measures (e.g. encryption, access controls, updates) to protect your data against unauthorised access, alteration, disclosure or destruction.

No internet or electronic storage is completely secure; you should take appropriate steps when using the Platform.

5. Cookies and similar technologies

The Platform may use cookies, local storage or similar technologies to operate the service, remember your language or preferences, analyse anonymous usage and maintain security.

To understand traffic sources and usage, we use third-party services including but not limited to Google Analytics. These may collect anonymised or de-identified data such as visit source, page views, device and region via cookies or similar technologies.

You can manage or delete cookies in your browser settings; disabling or restricting cookies may affect some features. We do not use cookies for cross-site tracking to identify you on third-party sites unless permitted by law or with your consent.

6. Third-party services and links

The Platform may include third-party services (e.g. cloud infrastructure, analytics) or links to other sites. To understand traffic sources and usage, we use services including but not limited to Google Analytics and other tools that analyse visit source, traffic and behaviour. Those services have their own privacy policies; data they collect is outside this policy. We recommend you read their policies before using them.

Product content on the Platform is provided by partner suppliers. Our cooperation with them does not involve providing your personal data to them for their own marketing unless you consent or the law requires.

7. Retention

We retain your personal data only as long as needed for the purposes above. Retention depends on law, contract, dispute needs or our internal policy. Anonymised or de-identified data may be kept longer for statistics or service improvement where lawful.

After the retention period we delete or anonymise your data in line with our procedures, unless the law requires otherwise.

8. Your rights

Under applicable law you may have rights to access, copy, correct, delete or restrict collection, use or transfer of your personal data, or to withdraw consent or complain.

To exercise these rights, contact us using the details in Section 10. We will respond within the time required by law and explain any refusal or limitation.

If you are in the EU, UK or similar regions you may have the right to lodge a complaint with a supervisory authority.

9. Changes to this policy

We may update this policy due to law changes, service updates or operational needs. The updated policy will be published on the Platform with a new “Last updated” date. For material changes we will notify you (e.g. notice on the site or by email). Continued use after an update constitutes acceptance unless the law provides otherwise.

10. Contact

For questions, requests or complaints about this policy or our processing of your data, please contact us:

Operator: SmartRich AI Co., Ltd.

You may also use the contact or customer service channels provided on the Platform. We will handle your request in accordance with applicable law and our internal procedures.

Email: service@hardwareatlas.com